Vitable
Vitable is a personalised supplement brand that provides tailored recommendations to users
(01) Challenge
Vitable, a personalized vitamin subscription service, needed to enhance its digital platform to better communicate its unique value proposition and improve the user experience. The challenge was to create a website that effectively conveyed the benefits of personalized vitamins, streamlined the subscription process, and engaged users with a seamless and informative experience.
(02) Approach
Our approach began with a thorough analysis of Vitable’s target audience and existing platform. We focused on designing a clean, user-friendly interface that made it easy for users to understand the benefits of personalized vitamins and navigate the subscription process. We integrated interactive elements that guided users through a personalized quiz to determine their specific vitamin needs, making the process both engaging and informative. Additionally, we implemented a mobile-first design strategy to ensure that users could easily access and interact with the platform across all devices.
(03) Value delivered
The redesigned website significantly improved Vitable’s digital presence, leading to increased user engagement and higher conversion rates. The intuitive interface and personalized quiz not only made the subscription process easier but also enhanced user trust in the brand. By clearly communicating the value of personalized vitamins and providing a seamless user experience, the website redesign positioned Vitable as a leader in the health and wellness industry, driving growth and customer satisfaction.
Design Strategy
Our design strategy for Vitable focused on creating a user-centric platform that seamlessly combines education, personalization, and e-commerce. We aimed to develop a clean, modern interface that clearly communicated the benefits of personalized vitamins while making the subscription process intuitive and straightforward. By prioritizing simplicity and accessibility, the design was tailored to engage users from their first interaction with the site, guiding them smoothly through the personalized quiz and subscription journey.
Design, development, and testing
The design, development, and testing phases were closely aligned to ensure a cohesive and high-performing final product. We employed an agile development approach, allowing for iterative improvements based on user feedback and testing results. The development team worked in tandem with designers to ensure that every visual element was not only aesthetically pleasing but also functional and responsive. Rigorous testing was conducted across various devices and browsers to guarantee optimal performance, ensuring that the platform delivered a consistent and smooth user experience.
UX design 01
Phase 1
UI design 02
Development 03
Testing 04
Phase 2
interactive design
Interactive design played a key role in enhancing user engagement on Vitable’s platform. We incorporated an interactive quiz that personalized the user experience by tailoring vitamin recommendations based on individual health goals and needs. This feature was designed to be both engaging and informative, helping users feel more connected to their health journey. Additionally, subtle animations and hover effects were integrated throughout the site to guide users’ attention and make the browsing experience more dynamic.
production details
The production phase was meticulously managed to ensure that the website was delivered on schedule and within budget.
We utilized cutting-edge web technologies to create a platform that is both scalable and secure, capable of handling increased traffic as Vitable continues to grow.
The backend was optimized for speed and reliability, while the frontend was crafted to be flexible, allowing for easy updates and enhancements. Regular progress checks and quality control measures ensured that the final product met all design and performance standards.
setting the tone
Setting the right tone was crucial for Vitable’s platform, as it needed to convey trust, health, and personalization. We selected a calming color palette that reflected the brand’s commitment to wellness and used modern, approachable typography to enhance readability and user comfort. The tone of the copy was crafted to be both friendly and authoritative, providing users with clear and helpful information about their health and the benefits of personalized vitamins. The overall tone of the site was designed to make users feel confident in their choice to invest in their health through Vitable.
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INDIGO DESIGN AWARDS - DIGITAL TOOLS AND UTILITIES
MUSE CREATIVE AWARDS - BEST HEALTH & WELLNESS WEBSITE
ACADEMY OF INTERACTIVE & VISUAL ARTS (AIVA) - W³ AWARDS
Award-winning work!
The work we delivered for Vitable has been recognized for its excellence in both design and functionality, earning industry accolades for its innovative approach to personalized e-commerce. The platform’s user-centric design, interactive features, and seamless user experience set a new standard in the health and wellness industry. This project has been celebrated as an example of how thoughtful design and strategic execution can lead to an award-winning digital product that not only meets but exceeds user expectations.
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