Flip
Flip is a B2B SaaS mobile platform connecting non-desk employees to vital corporate info via news, chat, tasks, and payroll.
Flip
Brand
United States, CA
Location
Flip
Client
B2B, SaaS, Social, Technology, Workforce Management
Industry
2024
Release
Live
(01) Challenge
Our primary challenge was to create an MVP for Flip, a platform with a mission to redefine mobile communication for non-desk employees in diverse industries. Our goal was to design a mobile-first, SaaS platform that could serve as an all-in-one workforce hub. The design needed to prioritize ease of access to corporate updates, seamless communication, and efficient task management, ensuring an intuitive experience across all mobile devices. This required us to deliver a design that fosters engagement while simplifying complex workflows—creating an app that aligns with Flip’s vision of keeping every team member connected to company resources.
(02) Approach
Our approach began with an analysis of Flip’s goals and target user base: non-desk employees who need reliable, on-the-go access to corporate information. We first mapped a mobile-optimized user flow to support a seamless experience across the platform’s core functions—news, messaging, task management, and payroll integration. Next, we developed mid-fidelity wireframes to visualize the user journey, from onboarding to core interactions. After client approval, we created three distinctive UI concepts and iterated based on feedback. The final phase included a clickable prototype for usability testing, ensuring that Flip’s functionalities were intuitive, visually engaging, and easy to navigate on mobile devices.
(03) Value delivered
The Flip MVP showcases a user-friendly, mobile-first SaaS solution built for workforce connectivity. We delivered a responsive, accessible platform that enables non-desk employees to stay up-to-date with corporate news, engage with their team via chat, manage tasks efficiently, and access payroll data—all in a single mobile app. By focusing on a simplified user experience and mobile-first design, ALMAX has positioned Flip as a powerful tool in the B2B SaaS space, enhancing employee engagement and making corporate resources accessible on any mobile device.
Design Strategy
Our design strategy focused on creating a scalable, mobile-friendly interface that balances ease of use with robust functionality. The Flip platform employs a component-based design, ensuring a consistent look and feel across all screens while supporting future feature additions and scalability. The design’s responsive architecture allows seamless updates and integrates smoothly across diverse mobile devices, providing non-desk employees with a dependable, accessible SaaS experience for corporate connectivity.
Design, Development, and Testing
Following a structured development process, we created wireframes, UI concepts, and a clickable prototype. Our development emphasized cross-device compatibility to ensure Flip performs flawlessly on smartphones and tablets alike, aligning with SaaS industry standards for security and usability. We also conducted cross-platform testing, verifying that each core feature—from news to payroll integration—functions seamlessly and securely. This methodical approach enabled us to deliver a fully-tested MVP that meets the demands of modern workforce communication and enhances corporate accessibility on mobile.
UX design 01
Phase 1
UI design 02
Development 03
Testing 04
Phase 2
Interactive Design
Flip’s interactive design prioritizes user engagement by guiding employees through core functions like real-time chat and task management. The platform’s intuitive layout supports rapid onboarding, while its mobile-responsive features allow non-desk employees to access important information from any location. By focusing on an exclusive, user-friendly design, Flip stands out as an innovative SaaS solution tailored specifically to the needs of non-desk and field-based employees.
Production Details
During the Flip production phase, we focused on creating a scalable mobile app optimized for both iOS and Android devices. By implementing a modular design, Flip supports seamless future updates and mobile-first features, ensuring a responsive and user-friendly experience for non-desk employees.
Quality assurance (QA) testing was critical in the production process. Using automated testing and user acceptance testing (UAT), we fine-tuned Flip’s UI/UX design to ensure optimal functionality and performance. These rigorous tests ensured that Flip delivers a seamless experience across devices, supporting non-desk employees with secure, real-time access to corporate information.
The platform adapts easily across devices, offering reliable access to essential tools like news updates, task management, and payroll integration. To ensure data security and user privacy, Flip incorporates end-to-end encryption, two-factor authentication, and secure payment gateways. With a cloud-based infrastructure, Flip can handle increasing user traffic and maintain high performance, making it a dependable solution for organizations. The integration of secure data protocols strengthens its position as a trusted SaaS platform for workforce communication.
setting the tone
Flip’s clean, minimalistic design fosters trust and transparency, ensuring that each UI element aligns with the brand’s vision of an accessible, secure platform for non-desk employees. This design approach builds confidence among users, reflecting the platform’s commitment to providing real-time access to essential company resources. The straightforward, intuitive layout encourages users to engage with the app frequently, enhancing their sense of connection to the corporate environment.
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Cloud Awards
Core77 Design Awards 2023
SaaS & Cloud Awards
Award-winning work!
The Flip B2B SaaS platform has received recognition in the SaaS and mobile app design industries for its innovative approach to connecting non-desk workers with corporate information. The platform’s seamless integration of news, chat, tasks, and payroll functionality exemplifies the future of workplace mobility. These distinctions highlight Flip’s role as a leader in mobile app design for business solutions and its commitment to enhancing communication and workflow for non-desk employees.
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