Glio
Glio is a relationship app that helps couples plan unforgettable dates and capture memories.
Glio
Brand
Norway
Location
Glio
Client
Dating, Entertainment, Marketing, Social, Technology
Industry
2024
Release
(01) Challenge
Glio asked us to design a warm, intuitive app experience that helps couples plan meaningful dates and save relationship milestones. The challenge was to build trust, streamline collaboration between partners, and keep the app feel both playful and emotionally resonant across all screens.
(02) Approach
We crafted a soft, romantic design language with gentle gradients and thoughtful typography. The UX was designed around mutual participation — alternating turns for date planning, shared memories, and surprise elements. Every section reflected clarity, warmth, and long-term emotional value.
(03) Value delivered
Glio’s app helped increase user retention by promoting shared rituals between couples. The design encouraged ongoing engagement and deepened emotional connections. With improved usability and a balanced structure, couples found it easier to celebrate milestones and stay connected.
Design Strategy
Our strategy was built around emotional UX — combining romance with functionality. We used pastel colors, rounded icons, and soft transitions to highlight joy and comfort. Each screen was designed to encourage reflection, fun planning, and meaningful digital storytelling between users.
Design, Development, and Testing
We adhered to a traditional project timeline, known for its effectiveness and successful application in past projects. Priority was given to crucial aspects of the website’s design, including information architecture, prototyping, and user flow mapping. Next, the project moved on to the interface design phase, focusing on style elements, responsiveness.
UX design 01
Phase 1
UI design 02
Development 03
Testing 04
Phase 2
Interactive Design
We added personalized moments like confetti bursts, rotating partner turns, and soft fade transitions to mark special events. Microinteractions were designed to surprise and delight — helping users feel like the app was growing along with their relationship in real time.
Production Details
Glio’s app was developed using a flexible design system for scaling across use cases. Custom modules included memory cards, milestone counters, and filters for mood/date types. Everything was performance-optimized for smooth animations and joyful transitions on all modern devices.
All features were structured for two-way interaction — from selecting a surprise date to adding shared reflections. The architecture supported reminders for anniversaries, syncing between partners, and capturing highlights in a digital keepsake designed to feel timeless.
We ensured the layout and flow felt natural for non-tech users. All visuals were tested for clarity, emotional tone, and accessibility. A key focus was keeping things personal without becoming overwhelming — the design stays out of the way and lets connection take the lead.
setting the tone
The tone of voice was designed to be sweet, calm, and friendly. Text is written like a conversation — thoughtful and easy to follow. Whether it’s planning a date or reviewing memories, every word is chosen to support love, surprise, and shared joy between partners.
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Gradient
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Fraunces
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Inter
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SemiBold
Indigo Award – Lifestyle App UX
Design Rush – Relationship Apps of the Year
Awwwards – Honorable Mention (Mobile Experience)
Award-winning work!
Glio’s unique focus on couples’ emotional journeys earned it praise across lifestyle and UX communities. It was awarded for its human-centered design and ability to blend soft branding with feature-rich functionality — proving that romance and tech can truly complement each other.
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