Intrinio
Financial & market data APIs for innovative businesses. Built by developers for developers.
(01) Challenge
Intrinio, a leading financial data provider, faced the challenge of upgrading their digital platform to better reflect their cutting-edge technology and extensive market data offerings. The goal was to create a website that not only showcased their vast data resources but also provided an intuitive and engaging user experience for a diverse audience of financial professionals and developers.
(02) Approach
Our approach began with an in-depth audit of Intrinio’s existing website and user feedback. We designed a modern, user-friendly interface that emphasized easy navigation and quick access to crucial data. The new design featured enhanced data presentation with interactive charts, graphs, and dashboards, making Intrinio’s data more engaging and easily digestible. We focused on creating a user-centric design by developing detailed user personas and mapping user journeys to ensure the website met the specific needs of financial professionals and developers. Additionally, we implemented a mobile-first design strategy to guarantee a seamless experience across all devices and built a scalable and robust backend infrastructure to handle large volumes of financial data efficiently.
(03) Value delivered
The redesigned website significantly elevated Intrinio’s digital presence, resulting in increased user engagement and satisfaction due to the intuitive design and interactive data presentations. Improved navigation and mobile optimization made it easier for users to access and utilize Intrinio’s extensive data resources. The scalable architecture ensured the website could handle increased traffic and data loads without compromising performance. This comprehensive redesign not only met Intrinio’s objectives but also reinforced their position as a leader in financial data solutions, providing a solid foundation for future growth and ongoing innovation.
Design Strategy
Given the vast amount of financial data Intrinio offers, we emphasized clear and engaging data presentation. Interactive charts, graphs, and dashboards were developed to showcase data in a visually appealing and easily digestible format. This not only improved the user experience but also made complex financial information more accessible and understandable.
Design, development, and testing
Our primary focus was to create a user-centered design that catered to the specific needs of Intrinio’s diverse audience, including financial professionals and developers. We conducted extensive user research, developed detailed personas, and mapped user journeys to ensure the website provided an intuitive and engaging experience. By understanding user behavior and preferences, we were able to design a platform that was both functional and appealing.
UX design 01
Phase 1
UI design 02
Development 03
Testing 04
Phase 2
interactive design
To ensure users could easily find the information they needed, we designed a simple and intuitive navigation system. This included a well-structured menu, clear call-to-action buttons, and an efficient search function. We also integrated accessibility features to make the website usable for individuals with disabilities, complying with the latest web accessibility standards.
production details
Recognizing the importance of mobile accessibility, we adopted a mobile-first design strategy. This ensured that the website was fully optimized for mobile devices, providing a seamless experience across all screen sizes. Responsive design principles were applied to maintain consistency and functionality on desktops, tablets, and smartphones.
Website performance was a critical consideration in our design strategy. We optimized the site for fast loading times and smooth interactions by minimizing code, optimizing images, and leveraging modern web technologies. This ensured a quick and responsive user experience, even with large volumes of data.
To increase visibility and track performance, we implemented SEO best practices and integrated advanced analytics tools. This allowed Intrinio to monitor user behavior, measure the success of the new design, and make data-driven decisions for continuous improvement.
setting the tone
To reflect Intrinio’s innovative and professional image, we incorporated a sleek, modern aesthetic into the design. This began with a clean layout that provided a clear structure and easy navigation, ensuring that users could effortlessly access the vast array of financial data available. The design aimed to balance simplicity with sophistication, making sure that the interface was not only functional but also visually appealing.
We also introduced contemporary typography to give the website a fresh and modern feel. The typefaces were chosen to be both readable and stylish, aligning with Intrinio’s brand identity and enhancing the overall user experience. This attention to detail in typography helped create a cohesive look that communicated professionalism and trustworthiness, essential qualities for a leading financial data provider.
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HONORABLE MENTION
GOOD DESIGN AWARD
CORE77 DESIGN AWARD
Award-winning work!
Our collaboration with Intrinio has been recognized for its excellence, earning accolades in the industry for its innovative design and outstanding performance. The revamped website not only achieved Intrinio’s goals but also set a new benchmark in financial data presentation and user experience. The project was celebrated for its strategic approach to combining functionality with visual appeal, resulting in a platform that is both user-friendly and technologically advanced.
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