Vitable

Vitable is a personalised supplement brand that provides tailored recommendations to users

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about the project

Vitable

Brand

New York, USA

Location

Vitable

Client

Retail

Industry

2023

Release

check live

Live

(01) Challenge

Drawing from insights gained during a thorough audit conducted by our expert team, Seneca's website underwent a comprehensive redesign. Significant improvements were made to the website's mobile functionality. In addition, we introduced fresh layouts for product pages and listings, enhancing their overall user experience.

(02) Approach

The end result of our collaboration is a refined, modern e-commerce website that epitomizes Seneca's commitment to quality and style. Within the first month after launch, Seneca experienced a substantial increase in conversion rates, more than doubling previous figures. This significant uplift in conversions was a major achievement, fulfilling one of the primary objectives of our comprehensive project.

(03) Value delivered

The end result of our collaboration is a refined, modern e-commerce website that epitomizes Seneca's commitment to quality and style. Within the first month after launch, Seneca experienced a substantial increase in conversion rates, more than doubling previous figures. This significant uplift in conversions was a major achievement, fulfilling one of the primary objectives of our comprehensive project.

Design Strategy

Seneca excels in crafting mature, smart-casual menswear. Their commitment to sustainability is evident in their use of responsibly sourced materials. This approach, coupled with their well-defined company values, reflects their dedication to offering durable, functional, and elegantly comfortable clothing designed to stand the test of time.

design strategy
design strategy
design strategy

Design, development, and testing

We adhered to a traditional project timeline, known for its effectiveness and successful application in past projects. Priority was given to crucial aspects of the website's design, including information architecture, prototyping, and user flow mapping. Next, the project moved on to the interface design phase, focusing on style elements, responsiveness.

UX Design 01

Phase 1

UI Design 02

Development 03

Testing 04

Phase 2

interactive design

To capture Wiliot's dedication to digital and Internet of Things advancements, our design prominently featured cyan tones, echoing the essence of digital innovation. This palette of vibrant greens and blues was chosen to give the website a cutting-edge, technology-oriented look.

interactive design

production details

To capture Wiliot's dedication to digital and Internet of Things advancements, our design prominently featured cyan tones, echoing the essence of digital innovation.

production details

To maintain a cohesive brand identity for Wiliot, we focused on ensuring that every aspect of their website, from the main pages down to the sub-pages, aligned seamlessly with their unique brand aesthetic. This holistic approach was pivotal in achieving a consistent, on-brand look across their entire online presence.

production details

To maintain a cohesive brand identity for Wiliot, we focused on ensuring that every aspect of their website, from the main pages down to the sub-pages, aligned seamlessly with their unique brand aesthetic. This holistic approach was pivotal in achieving a consistent, on-brand look across their entire online presence.

case
branding

setting the tone

We opted for a cool, dark color scheme with a few base colors complemented by brighter contrasting tones. This combination created a website that's not only easy on the eyes but also conveys a sense of calm, sustainability, and professionalism. A notable feature is the use of linear technical drawings. These artistic illustrations add a creative flair to the website.

For Kaiterra’s revamped branding, oversized typography played a key role. We chose the Manrope font family, known for its aesthetically pleasing, geometric numbers, making it ideal for showcasing data.

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Solaire DT

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Extra-Bold

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Bold

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Homemade Apple

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Regular

awwwards

Honorable mention

awwwards

Honorable mention

awwwards

Honorable mention

awwwards

Honorable mention

awwwards

Honorable mention

Award-winning work!

Seneca's redesigned website garnered widespread acclaim, earning both a Gold and a Silver award at the Online Design Awards. On top of that, it received an Honorable Mention from the esteemed Awwwards, further solidifying its status as one of the market's top web design endeavors.

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