wellness
Wellness is a modern supplement brand offering fast-dissolving, fruity wellness wafers.
wellness
Brand
United states
Location
wellness
Client
Fitness, Food, Health & Wellness, Healthcare, Retail, Telemedicine
Industry
2025
Release
(01) Challenge
Wellness came to us with a mission: launch a fresh DTC supplement brand that feels joyful, science-backed, and easy to use. We were tasked with creating a mobile-first experience for a new product category — dissolvable wellness wafers — with strong focus on simplicity, trust, and conversion.
(02) Approach
We developed a bold, playful visual system that celebrates health without cliché. The interface was tailored for mobile e-commerce, with bright product displays, quick-buy actions, and interactive elements. Visual hierarchy and microcopy were used to make shopping fast, informative, and fun.
(03) Value delivered
The final site increased session duration, mobile conversion, and user satisfaction. Customers were able to understand product benefits quickly and complete purchases easily. By creating an intuitive flow with personality, we helped Wellness stand out in a crowded wellness market and drive real results.
Design Strategy
Our design strategy focused on clarity and emotion. We built a system that felt both trustworthy and full of energy. The palette, shapes, and interactions conveyed flavor, freshness, and care — while keeping the experience fast, fluid, and conversion-optimized across all devices and screen sizes.
Design, Development, and Testing
We adhered to a traditional project timeline, known for its effectiveness and successful application in past projects. Priority was given to crucial aspects of the website’s design, including information architecture, prototyping, and user flow mapping. Next, the project moved on to the interface design phase, focusing on style elements, responsiveness.
UX design 01
Phase 1
UI design 02
Development 03
Testing 04
Phase 2
Interactive Design
We implemented tactile gestures and playful UI microinteractions — such as wobbles, bounces, and fade reveals — to echo the fun and ease of the product itself. Every animation served a purpose: enhancing product storytelling while creating a joyful and frictionless buying experience.
Production Details
The site was built with scalability in mind — each SKU, flavor, and bundle can be launched instantly through the CMS. Modular card blocks, reusable CTAs, and responsive templates ensured speed and consistency across campaigns, devices, and future updates to the product catalog.
All design components were optimized for mobile-first performance. We used lightweight media, lazy loading, and interactive cards to keep performance high without compromising visual quality. From animations to transitions, the build supported both aesthetics and fast usability.
Custom components like flavor sliders, review integrations, and dosage info cards helped personalize the buyer journey. These tools allowed Wellness to combine product education with intuitive interaction, giving customers the confidence to explore and purchase with ease.
setting the tone
The tone of voice was crafted to be upbeat, friendly, and clear. We avoided medical jargon and leaned into human, benefit-led language. From product pages to microcopy, the writing emphasized simplicity, flavor, and transformation — helping users feel supported and empowered.
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W3 Awards – Health & Wellness Category
CommArts Webpick – E-Commerce Experience
Netty Awards – Best Wellness Website
Award-winning work!
The Wellness e-commerce experience received praise for its joyful design, intuitive UX, and mobile optimization. Recognized by several industry platforms, the project stood out for blending consumer delight with wellness innovation — becoming a showcase for modern health tech retail.
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